Your brand, in more baskets.
Russell Retail Group places established brands across the UK’s leading online marketplaces and retail channels, and runs the channel properly, so sales grow with no work or risk on your side.
Placed and managed across the UK’s biggest sales channels.
- Sourced at genuine trade price
- Priced & protected on every channel
- VAT-invoiced, authorised reselling
- Steady, replenishing reorders
Wherever the UK is already shopping.
- Online marketplacesThe UK’s highest-traffic marketplaces, managed as a controlled sales channel.
- National retailRoutes into established national retail and grocery buyers.
- Specialist retailCategory-specific and independent retailers that fit the brand.
- InternationalSelective cross-border marketplaces where demand already exists.
We place, price and protect your products across every channel that matters, so your brand reaches more shoppers, without more work on your side.
Reach
Demand that already exists.
Millions of UK shoppers across the leading marketplaces and retail channels. We put your products where the baskets already are, no new channel for you to build.
Become a partnerBrand protection
Premium, everywhere it appears.
Governed pricing, accurate listings and genuine VAT-invoiced stock. Your brand is represented properly and never devalued on-channel.
Become a partnerZero hassle
We carry the load.
We buy the stock outright, manage the channel and report back. No fulfilment, no admin, no risk carried on your side.
Become a partnerFrom first order to reorder, handled.
A distributor should be boring in the best way: paperwork-ready, predictable, and easy to reorder from. Here’s the whole path.
Send us your range
Share your trade terms and catalogue. We assess fit, demand and where your products win.
We open the account
We agree pricing and MOQs and place a first order, paid up front and properly invoiced.
We run the channel
We list, price and manage every channel to protect your brand and win the sale.
We reorder the winners
Clear reporting and steady, replenishing reorders on the lines that keep performing.
We take on a brand’s range, price it properly across every channel, protect how it’s presented, and turn it into steady reorders, growth the brand doesn’t have to manage.
How we work with brands
Russell Retail Group
We protect the brand as if it were ours.
The reason brands hesitate with resellers is loss of control.
So we built the opposite, a distributor that guards pricing, presentation and provenance at every step. Here’s what that means in practice.
Governed pricing
We hold agreed price floors (MAP) so your brand is never devalued on-channel.
Accurate listings
Correct titles, imagery and content, your brand represented properly, not scraped.
Genuine VAT invoicing
Every unit bought through legitimate trade accounts with a full VAT invoice trail.
Authorised-reseller conduct
We only distribute where we’re permitted, and we act like it, no grey-market behaviour.
Stock & availability
We hold and replenish stock so your listings stay live and in the Buy Box.
Clear reporting
Sell-through, pricing and channel health, visible, not a black box.
We don’t just list products. We manage a channel.